With Gucci Everyday the goal was to emulate the concept of the exhibition was mingling the low brow with the high end bringing to question value and worth.
The most eye-catching element on the page is also the largest, stating it’s importance. The rotating images emulate fashion advertisements raising the borrowed aesthetic to a greater level bringing to question the importance of the platform.
It was very easy to make changes on the fly as we developed the project because of its simplicity.
Gucci Everday directed visitors to the event page for more details while functioning as a promotional web site.